00:05:46Edit We have a lot of things in the pipeline - is it the breakfast category? Yang: It was largely organic! Thank youKim Coffin Mark Bramhall (He/Him) Elizabeth Aquinofor believing in Better, and for making us look so freaking sexy on the shelves. So for our first round, even in, um, for pre seed round, it was led by versatile capital um, and their large players in the tech space, you know, they have impossible includes in their portfolio, they have just egg in their portfolio And they are typically a lot later stage, so they write $100 million checks, $200 million dollars text and this is the first time they had come in so so early and you know that in and of itself opened a lot of doors in terms of, you know, just the knowledge that they had, who to talk to, you know, like getting labs to pay attention from day one, you know, and getting the right people to to be willing to even get on the phone with me and so, so, you know, versa was a huge help with that and just, oh my gosh, in terms of our, that creasy band, it was like, you know, Sean thomas, who is the grandson of Dave thomas, founder of Wendy's, you know, was involved and, and Patrick Schwarzenegger and you know, Nicole Kogan, Emmie ross. No spam ever. So that's part one done. Every decision we make is driven by our mission statement: Better Brand isnt simply a food tech company. Aimee developed a proprietary Grain-changing Technology that transforms carb-heavy foods, removing refined carbs. We believe that a Better world is possible. Aimee Yang Courtesy of Better Brand Investors both institutional and famous have put their money behind Yang's company. Um, but it's like the race to space or something like that. Um so just, you know, in terms of innovation and changing the consumer experience with food and is really what we're setting out to do, I'm like so excited about the future, when we think about, you know, businesses like yours, when we think about lab grown milk and lab grown meat and you know, beyond and impossible and a non alc and all this kind of stuff that's coming, I'm like, I'm just so excited for what the future looks like in five years time or 10 years time when things are just like, you know, we won't need to eat dairy, I mean I don't eat meat now, but we won't need those things will have great alternatives. 00:19:34Edit Bearbeitet Diesen Beitrag melden . And so people were incredibly supportive and patient and I'm so you know, gracious for it and and appreciative and then went back in stock in july, same thing happened with like 30 some pay over 12 days. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. How did your company get started and why? Do you remember the name? And last question question # six is what's been a major fail that you can share and how did you deal with it? What was the feedback when you launched it? So basically to figure out that they couldn't actually do it the way that they wanted and had to start, you know like exploring a different path and alternative. Yeah, it's crazy. What were the challenges and what were the best bits, what was the best part about it? Thank you so much. So you know, like Patrick Schwarzenegger and and recently, who led our recent rounds, Alexis, Ohanian, um you know, just on these large platforms, like speaking about the product and sharing it and Um you know, having him like seeing that on their social platforms and and as part of 776 I think has been really, really special. I have an amazing opportunity for you! 100% love that Question. I was like, I need to see more of this content. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. And how did you launch it? Founders Aimee Yang Operating Status Active Last Funding Type Series A Company Type For Profit Contact Email connect@betterbrandus.com Better Brand is a food tech startup using proprietary formulations and tech-enabled processes alongside real, clean label ingredients to lead innovation in the multi-trillion-dollar refined carb industry, When it came to bagels, Aimee Yang felt like she only had two unappealing options. Better Brand is a consumer food tech company using. As our superstar team continues to grow, I'm thrilled to welcome Matthew McDonald as Better's Chief Product Officer. , Marketing Recruiting Manager - Hiring Top Marketing Talent (Brand, Growth, Social) for disruptive brands, Brand Marketing Directors Background Report for Aimee Yang Cant wait to see everyone! We are partnering with BetterBrand , a leading food-tech startup, in their search for a Director / Head of Brand. Theres just so many hidden costs that people cant see right now. Um and so from closing around in February of 2021, we launched in june of 2021 so it was a four month. $42K-$58K Per Year (Glassdoor est.) So, you know, and in terms of that impact and implication, you know, and I think this is a really powerful driving factor to you know to put it into perspective, you know at this point chronic diseases associated with obesity and type two diabetes are responsible for two out of three deaths in America. 00:20:43Edit So I will say that this is part actually why, you know, your investors are so important right? When we were developing the brand we were talking about different brand archetypes - Betters brand archetype is the Magician. Oh my gosh, that is amazing! 00:14:00Edit So that's part one done. Looking for unicorn humans - if you know of anyone amazing - pls let us know! You may opt-out by. So we raised our first million and that was, you know, just for the purposes of R. And D. Right, We didn't know what was gonna happen, but we were going to figure it out and start this journey and movement. Aimee Yang, founder of Better Brand, has struck lightning in a bottle. Whether it's, you know, meat alternatives or dairy alternatives, But if you think about the refined carbs sphere, right, it's a $10 trillion dollar space and it's 10 times larger than than let's say meat, which is, you know about 1.2 to 1.4 trillion depending on you know how, how you you count the market address the relative market sizes, um and it's a completely open space that has so much driving impact to human health and is literally the most like leading cause and driver of obesity um in in the world and yet no one has come in and said you know we're going to be the beyond meat of carbs right? Has it evolved over time? A new leader recently stepped up to the helm as BetterBrand tapped Steve Polonowski. Were lucky in that the product speaks for itself, and addresses a very real pain point that a lot of people feel on a daily basis that won us a lot of earned media and customer excitement, and were just getting started! So like for you now is your focus on just growing the bagel side of the business or is it to introduce new products and kind of like keep steaming ahead or both? Aimee developed a proprietary Grain-changing Technology that transforms carb-heavy foods, removing refined carbs. So, you know, I I had an idea of how we were going to start right and and I mean I guess with anything associated with food tech or R. And D. Like you don't really you can never 100% know that it's going to be possible when you first start right, you just have to have that groundwork, that knowledge um and that passion and and just drive to say like okay we're going to do this and then and then think about, you know, if we can do it that overarching impact and implication that we can have Right? How quickly were you able to create the Better Bagel and how were you able to get the formula right so fast? That is crazy, that's some serious purpose right there. That's also, it's 10% off, you know, products and we just really want everyone to be able to try it and enjoy it and um get your feedback. We could have come through so many trials and tribulations. I'm gonna look it up and put it in the show notes. Um, and I think just being with the team is, is really energizing, you know, because it's like all these incredible people who are working towards the same goal and, and honestly it's like work doesn't feel like work. Thanks for listening to this amazing episode. Los Angeles Metropolitan Area 500+ connections Join to connect BetterBrand The Wharton School Activity My dear friend, Nora LaTorre, CEO. Yeah. How long did it take? Select Accept to consent or Reject to decline non-essential cookies for this use. Um, to be able to tell your story, right? Our first product, the better bagel which is you know obviously a really carb heavy food or the bagel is um we're transforming it into the carb equivalent of two slices of banana. Huge thank you to the entire Gelson's Markets team for working SO hard to get us on shelves so quickly. You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! Okay, I don't know that one, I'm gonna have to sign up, Jason Calacanis very, very good. A. Want to test. You won't be able to miss us . Yeah, I mean I think probably in terms of those like moments it started fairly early on it in the journey. Thats remarkable. And and expand faster and do more. thanks as always, Alexis Ohanian Sr., for the support (and for tweeting out my very emotional moment for the world to see ), Literally a Brand Marketer's DREAM. Um and then in terms of timeline, so this is the crazy thing, that's just, I feel like we're just like one in a million type in chance of that happening is we got it right basically immediately. "I've gotten to know Aimee over the . In the first, a company hides away for years running through iterations behind closed doors, and the consumer doesnt get to benefit. Oh my God, I should we should pitch that to him. You know, I think what we're doing has the ability to really change the entire consumer experience of food, um you know, I think we can inspire and encourage a world without unnecessary limitations or barriers and truly inspire and encourage people to to step out and and you know, and be themselves right, and and believe that the impossible is possible. Better Brand's Aimee Yang is on a mission to reinvent the bagel by removing refined carbs |. Send me an email to. Stay tuned!! LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and (except on the iOS app) to show you relevant ads (including professional and job ads) on and off LinkedIn. And it draws your early evangelists to you. Huge thank you to my favorite person in the entire world, Stephanie Russell Truscott, and the amazing Whole Foods team, HEATHER SANTANA, Mauricio Arata, and so many more for making this possible. Like now obviously you've done the second raise. (And yes, there will be lox ). Today on the show were chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. 5. Like I have so many questions. Learn more in our Cookie Policy. is a lot of bagels and let me tell you who we struggle to fulfill that. So you know, in and continuing to grow and test and iterate. Congratulations Aimee C. Yang and warm Christmas welcome and cheers to Matthew McDonald, Brand Builder | Communication + Leadership Trainer | Nonprofit Founder. Here's to Better! Um. By leading innovation in this space, we aim to create a world where consumers have the ability to eat freely without restriction or worry, while improving human health on a macro level. Do you remember the name? So we did do to see to start, we I did have some press and excitement around the product from from the very beginning, but everything to start was was organic, right? Just three months after launch, food tech startup Better Brand announces the close of an additional $2.5 million funding round, led by Alexis Ohanian's Seven Seven Six. And it consumes so much of my mindspace and garnered so much negative anxiety that I just, I wanted to create a better way. So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? Um and I mean this is actually kind of an embarrassing story and I don't think I've ever told before, oh my God, please tell it remember this moment when I was in high school and it was my birthday um and you know, there was a birthday cake and and you know, on your birthdays, you make a birthday wish and I literally wish for the ability to just eat what I wanted without having to worry about consequences or, you know, tweaking and and I think maybe that's why it became so apparent at that time, is because, you know, it's a birthday, you want to eat cake, right? Um, you know, I don't think there's been a week since launch where I haven't worked 80 to 100 hours, but I love political. Um you know, we worked with four labs in the process on different components of R and D in the process, one lab has, you know, understands the entire scope and, and we actually have, you know, very well protected, I key on on that from them, but, you know, we got it right from like almost immediately. So we did do to see to start, we I did have some press and excitement around the product from from the very beginning, but everything to start was was organic, right? Plus, our returning customer rates are a lot higher than what you typically see in the market, or what we could have ever predicted! The, the bagel review moment, Alexis reviewing the bagel. Save Job. RUN, DON'T WALK to booth 2743 (Hall C) and experience The Better Bagel for yourself . We are testing out something new here for the next while and we're splitting up each episode into two parts, the main interview part and then the six quick questions part to make them easier to listen to. Yang: Theres so much we can do with the bagel - food activations, pop-ups. Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. Fleet Mechanic. But so I think it's sole founder um to do that, wow, that's cool. The announcement comes on the heels of Better Brand's raise, marking the company's founder, Aimee Yang, a LA-based, Asian American female entrepreneur, as the first sole female founder to raise more than $1M in a venture led pre-seed round across the food tech, food and beverage, and consumer sectors (as noted by Crunchbase). Um and we've been back in stock in august and we have not been like we've been able to fulfill everything and growing really quickly, which is exciting. Builder | Communication aimee yang better brand Leadership Trainer | Nonprofit founder own experience with and. Partnering aimee yang better brand BetterBrand, a podcast or a newsletter guilty or deprived largest driver of between the world right! Going to ship globally or do you already shipped globally Builder | Communication + Trainer. 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